Think of the places that make your town feel like home. Chances are, a local shop or restaurant came to mind. The truth is, many of those local businesses are hurting right now. But they’re still standing strong, doing their best to keep us safe. Our Main Streets need our love, more than ever. Now is the time to find your local.

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Who is local?

It’s the coffee shop that wakes you up in the morning. The jeweler with that perfect gift. The corner market that’s always open. These are the locally owned businesses that give character to our cities and towns. They employ our neighbors and put money back into the community. And they’re the ones that need our business the most.

Location: Colorful Stitches Fine Yarn (The Berkshires)

Location: Bean Counter Bakery Cafe (Central Massachusetts)

Location: Bean Counter Bakery Cafe (Central Massachusetts)

Shopping safe. It’s up to us.

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Local businesses are stepping up to keep us safe. That’s why we have to do our part. Wear a mask; Keep your distance; Wash and sanitize your hands. It’s a responsibility we all share - and it’s the only way for Massachusetts to stay open.

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Local is better.
here’s why.

Local businesses bring out the charm and character in our neighborhoods. But they do a lot more. By choosing local, you are creating jobs in your community, fostering growth, and doing good for the environment. Here are the facts.

What’s your local?

By now it should be clear: local matters. The good news is, you can make a difference. Find local businesses in your area – not just in your town, but across the state. Whether you shop in person, go to a restaurant, or order online, think local first. And when you travel, stay safe and close to home – right here in Massachusetts.

You can also spread the word. Talk to your friends and neighbors. Show your support online. Help everyone in your network understand that local is good for all of us.

Find your local MA.

No matter where you go in Massachusetts, you’re a local. Use the links below to find local shops, restaurants, and attractions across the state. You can also go to VisitMA.com to learn more about planning local experiences across these regions.

Local Chambers and industry groups are great resources for discovering a new favorite businesses in your community.

For local businesses.

If you own or work at a local business, you can help spread the word about the impact that local shops, restaurants, and attractions have on our way of life in Massachusetts. Download the toolkit to get started.

Show your love.

When you share a My Local MA badge or the Mask Up MA icon online, you’re letting people know that you’re doing your part to preserve the Massachusetts we know and love. Show your love for local on your website or social media. Download the individual badges below. Or download them as a set here. And don't forget to include the hashtags #MyLocalMA and #MaskUpMA when you post about your local purchases and experiences.